In exploring ideas that leverage social networking to help common life situations, one idea that may be worth exploring is a system that lets friends share personal crises, problems, or challenges.
Social networks are usually driven by good, happy news about ourselves, not "I'm in trouble," "I have a personal crisis," etc. A system or an app can be developed that, with the right confidentiality settings, will enable friends to help each other with personal issues by tapping their collective experiences and contacts.
Perhaps these social apps would have much more controlled "broadcast" or "sharing" applications to get around the negative aspects of revealing a personal problem. Perhaps such systems would use a few close friends to be the "fronts" for the person with the crisis in broadcasting the issue and inviting recommendations for solutions (e.g. "My friend's losing his house, under his mortgage..."). This would get around having to disclose to hundreds your personal problem and would invite friends to pool in their personal networks and collective knowledge to help solve a crisis. I can see this working across realms like finance, health, relationships, depression, and beyond.
How will such an app make money? Contextual ads relevant to the problems (therapists, emergency loans, etc.) could be one solution. Perhaps the person with the problem could suggest a payment reward to anyone who helps them solve a problem when appropriate (e.g. "I'll pay 18% interest if anyone can loan me $10,000 for 6 months," or "$1000 if someone can find me a job or a new roommate.") But perhaps this won't apply to "I am severely depressed and just can't get out of it" types of crises.
It would be very interesting to experiment with such a model, and I think that tapping your daily feed to see what sort of things you can help your friends with would be extremely fulfilling. Perhaps you could reward people with points, but this would be a more methodical channel for those who just like to help out everyone whenever they can - to be pinged with a crisis that anyone in their network may have.
If this ever took off, it could actually help solve lots of personal problems, even bring people closer together (and hopefully make good money!).
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